Simple Citizen Quartz Women's Stainless Steel Watch

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. As a "citizen" of the world, the brand conveys a deep respect toward craftsmanship and is considered familiar by citizens worldwide. CITIZEN takes its mission seriously, steadfastly welcoming what the future may bring.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. It's an artisan's approach to watchmaking based on pushing forward the boundaries of technology and leveraging experience toward exploring new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, launching the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable, leveling the field for citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with perfection of design beauty, inspiring people to strive to be their best at any time.

CITIZEN has launched a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. CITIZEN believes that better and now are both infinite, and that there is always a next 'better' and a new 'now' in which one can start pursuing it. CITIZEN is dedicated to this ideal, not to the past but to the present, and all the ways it can improve.

As for the product details, the Citizen quartz ladies' watch features a silver-tone stainless steel case, 3-hand basic movement, black dial, mineral crystal, 50-meter water resistance, and a 5-year limited warranty. The stainless steel case, crown, and bracelet with push-button fold-over clasp provide a classic and durable design.

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