CITIZEN, founded in 1930, has consistently promoted a multicultural mindset that fosters excellence and creativity. The brand name itself conveys a profound respect for craftsmanship, recognized as familiar by citizens worldwide. As a "citizen" of the global community, CITIZEN embraces the responsibility to cultivate a culture of positive change and ongoing evolution through its artisanal approach to watchmaking.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to the final assembly of each timepiece. This artisanal approach is driven by the pursuit of pushing the boundaries of technology and exploring new possibilities.

One pivotal technological breakthrough was the development of the light-driven Eco-Drive watch, which CITIZEN pioneered as early as 1976, leading to the launch of the acclaimed Eco-Drive in 1995. This extraordinary innovation, which converts virtually any light source into electrical power, revolutionized the way watches could be powered, eliminating the need for battery replacements. This breakthrough democratized the joy of wearing and using a CITIZEN watch, making it accessible to citizens around the world.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty, inspiring people to strive for their best.

CITIZEN's new campaign, "Better Starts Now," in collaboration with Wieden+Kennedy, embodies the belief that no matter who you are or what you do, there is always the possibility to make something better, and now is the time to start. This philosophy acknowledges that "better" and "now" are both infinite, with a constant pursuit of improvement.

To communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represent the "Better Starts Now" philosophy.

As for the product details, the CITIZEN Ladies' quartz watch in stainless steel with a white dial features a day and date display. The round, high-polished stainless steel case, with a mineral glass crystal, stainless steel crown, and a brushed and polished finish snap-on stainless steel caseback (with room for engraving), is complemented by a brushed and polished finish stainless steel band with a push-button fold-over clasp. The silver dial features silver-tone hour and minute hands with luminous accents, a silver-tone second hand (without luminous), and silver-tone applied hour indices (Arabic 12-6-9, with remaining elongated triangles).

This ladies' timepiece is water-resistant up to 50 meters (165 feet), suitable for short periods of recreational swimming, but not for diving or snorkeling. It is battery-operated and includes a day/date function.

product information:

Attribute

Value

is_discontinued_by_manufacturer

‎No

product_dimensions

‎5.12 x 5.12 x 5.12 inches; 9.17 ounces

item_model_number

‎EQ0540-57A

department

‎womens

batteries