Citizen Men's Eco-Drive Weekender Brycen Chronograph Watch

At the heart of the CITIZEN brand lies a deep-rooted commitment to craftsmanship, creativity, and a multi-cultural mindset that has been cultivated since the company's founding in 1930. The very name "CITIZEN" conveys a sense of global responsibility and a desire to positively impact the world through innovative watchmaking.

One of CITIZEN's most significant technological breakthroughs was the development of the Eco-Drive technology, which was pioneered well ahead of other manufacturers as early as 1976 and launched commercially in 1995. This revolutionary light-powered movement eliminated the need for battery replacement, making CITIZEN watches accessible to citizens around the world, regardless of the availability of specialist batteries.

The CITIZEN product development policy, "The Fusion of Technology and Beauty," has remained a constant driving force, pushing the brand to seamlessly merge cutting-edge technology with exceptional design aesthetics. This unwavering commitment to excellence has resulted in a diverse range of luxury timepieces that cater to the discerning tastes of modern men.

The watch in question exemplifies CITIZEN's dedication to innovation and style. Crafted in stainless steel with a rose gold-tone finish, this sporty chronograph features a 1/20 second chronograph function with a 60-minute measur-ement, a perpetual calendar, dual time (second time zone), 12/24 hour time, and an alarm. The luminous hands and markers, paired with an anti-reflective mineral crystal, ensure exceptional legibility and functionality.

Housed in a 48mm case, the watch is water-resistant to 100 meters, making it a versatile companion for both everyday wear and adventurous pursuits. Complementing the stainless steel case is a rich brown leather strap with a crocodile embossed pattern and white contrast stitching, adding a touch of refined elegance.

Powering this timepiece is CITIZEN's renowned Eco-Drive technology, which harnesses the energy of any light source to keep the watch running perpetually, eliminating the need for battery replacement. This innovative approach to sustainability is a testament to CITIZEN's commitment to environmental responsibility and its desire to empower citizens around the world to embrace a brighter future.

As CITIZEN launches its new "Better Starts Now" campaign in collaboration with Wieden+Kennedy, the brand reaffirms its belief that no matter who you are or what you do, there is always an opportunity to make something better, and that now is the time to start. This philosophy is woven into the very fabric of CITIZEN's watchmaking, inspiring both the brand and its customers to strive for continuous improvement and a brighter tomorrow.

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